The marketing budget of your company is often treated as an unnecessary burden that does not add anything to the bottom line, but that is simply “bad logic”. While the sales department only meets the demand for a company’s product, it is marketing that creates that demand in the first place. In a competitive world, good marketing gets your product noticed out of the clutter of dozens of similar products and creates a preference in the mind of the customer.
A good marketing strategy is direct and focused. It concentrates NOT on the products but on the customer – their needs, their tastes, their aspirations and their feedback.
*Carol’s Confident Comment: “A thing does not go wrong because of some perverse fate. It is more than likely that you lack the proper approach.” - Norman Vincent Peale
I couldn’t agree more. Check out my blog post called, “Why advertise in a down economy?” I’m not trying to spam your bog, but thought you might be interested. — Ken
Comment by rkenneth — April 20, 2008 @ 12:01 pm |
Hi Carol,
Just starting out and looking for what consists of a marketing budget, we were fortunate enough to come across your site.
It appears you have been doing this for quite some time. We have picked up some great pointers. e.g. “We believe you have Dialed In the Strategy with concentration on the customer – their needs, their tastes, their aspirations and their feedback.”
Endeavoring to get moving with the making of money, we are looking as much as possible to find out how others are doing it. That is another reason why we wound up here. Your post is informative and it cuts to the chase.
So allow us to cut to the chase here. We are in the midst of writing ‘Advertorials’ and would like to ask you to check out our site and comment on our post and what would improve it.
A suggestion or two would really be appreciated. This is an advertorial that we have written to start.
http://dpgatten.com/2008/04/20/advertorial/
We will be back to glean some more jewels! Yes great Quote from N. V. Peale!
Comment by bookwealth — April 20, 2008 @ 10:03 pm |