Businesses spend a lot of time, energy and money finding new customers. They advertise, hand out coupons and practically do headstands to generate new business.
In the shuffle, it’s easy to forget a company’s most important customer – the one who’s on the phone right now. The fact is, it costs businesses six times more to gain a new customer than to retain a current one.
Here are some tips to help you create legendary customer service:
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Make customers feel important – Call them by name, ask them to tell you about themselves and ask questions about their accomplishments.
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Exceed expectations – Constantly look for ways to give customers more than they expect.
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Show thanks – Let customers know you are thinking of them. Send customers congratulatory cards for birthdays, promotions, graduations, etc. Most customers only hear from businesses when they’re trying to sell to them —- be different.
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Listen – To get your customer to believe in you, have confidence in you and buy from you – truly listen to them.
***Quote: “Kindness is the language which the deaf can hear and the blind can see.” – Mark Twain****
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